Treefera partners with Grow United to deliver industry-first blockchain-powered platform to revolutionize supply chain transparency

LONDON (United Kingdom), 23 October 2024 – Treefera, the leading AI-enabled data platform for transparent monitoring of real-world assets, today announced a strategic partnership with Grow United, a pioneering software and technology company in the agriculture space. This partnership is set to revolutionize supply chain transparency, building on the Grow blockchain for open transactions of commodities and carbon credits.

In combining Treefera’s reliable, defensible data with the Grow blockchain technology, this collaboration aims to bridge the gap between real-world sustainability initiatives and digital marketplaces. It empowers businesses to conduct fully transparent and verifiable transactions on carbon offsets, insets, and source commodities from a single location with minimal administrative burden.

As the industry’s first platform of its kind, Treefera and Grow United are combining real-world asset data with a secure RegistryDAO to provide investors with trustworthy, discoverable, and transparent information. This approach allows for real-time tracking of carbon credit assets, ensuring that investments and purchases are backed by verifiable data. The platform is set to transform the way businesses monitor supply chains, and drive meaningful progress towards a sustainable future for people, animals, and the planet.

With global sustainability regulations tightening, such as the Corporate Sustainability Reporting Directive (CSRD), companies are under increasing pressure to demonstrate transparency across their supply chains. By leveraging this platform, businesses can not only stay compliant, but also build trust with stakeholders and accelerate their decarbonization efforts.

Key features of the partnership include:

• Transparent and trustworthy data: Treefera’s AI-enabled data platform provides independent and defensible data and insights on the source of carbon and carbon reduction across the supply chain. This data is centralized on the blockchain for streamlined auditing and management.
• Secure and seamless transactions: Grow United’s blockchain-based registry enables investors and landowners to easily trade carbon credits for both insetting and offsetting, backed by real-time, trustworthy data. The data is centralised on the blockchain for streamlined auditing and management.
• Informed decision-making: By combining Treefera's data with Grow United's registry, users can make clear decisions about investments and purchases, minimising damage to supply chains through constant monitoring of asset existence and performance.

Jonathan Horn, CEO and Co-Founder of Treefera commented, “Real progress on decarbonization hinges on accurate and actionable data. Our partnership with Grow United is built around this principle, combining the strengths of AI and blockchain to provide businesses with a verifiable, transparent way to track and verify real-world assets. The carbon market faces a serious trust issue, and this collaboration is about addressing that head-on. By offering real-time insights through a secure, traceable system, we’re empowering businesses to make smarter, more impactful decisions as they accelerate their decarbonisation efforts.”

Will Taylor, CEO of Grow United shares, "At Grow United, we're all about empowering farmers and producers. We want to decentralize the global agriculture industry and make the producers the heart of the story. By using blockchain technology, we aim to give consumers peace of mind about where their food comes from and how it's made. This partnership with Treefera underscores our commitment to building a more transparent and sustainable food system that benefits everyone, from farmers to consumers."

Kathleen Roberts, Grow Board Member & CEO Switch Rewards Card: “The partnership between Grow United and Treefera paves the way for innovative carbon avoidance and removal projects. By leveraging the power of blockchain and AI, we’re creating a system that not only enhances transparency but also elevates the trust and accountability within supply chains. This platform offers producers and businesses a unique opportunity to trace the origin and impact of their assets with unprecedented clarity, allowing for more informed and responsible decision-making that supports both business growth and environmental stewardship."

The Treefera-Grow platform, set to launch this month, will initially support land assets such as carbon, methane, and biochar. Royal Family Farming, a large scale regenerative farm in Washington State, will be among the first to utilize the Grow Registry to sell their charismatic carbon credits, with other clients including Sol Ventures, and Amazon Rainforest Conservation.

About Treefera
Treefera is an AI-enabled data platform that’s helping global supply chains decarbonize - at scale. In 2022, we founded Treefera with the belief that the path to decarbonization is fast-tracked when the world accurately understands the value of real world assets.
From a single platform, Treefera reconciles rafts of data, enabling our users to accurately discover, monitor, evaluate and forecast the real world assets at the core of global supply chains. Our adaptive AI is rigorous and computationally efficient, making previously unseen and unknown information on real world assets visible, usable and defensible to the plot-level at a fraction of typical computing power. Working with Treefera, businesses are empowered to make and defend supply chain decisions with more confidence – for the benefit of business and the planet.

About Grow United
Grow United is a technology company building blockchain-based products and services dedicated to decentralising the global agriculture and farming industry; working to empower producers and consumers through decentralized systems, Grow United develops blockchain-based products in the Agriculture space that prioritize transparency, security, and accessibility.
The addition of the registry on the Grow blockchain enables confidence in transactions, making producers heroes once again in a system that values transparency, trust, and quality.

Media contact
The Hoffman Agency for Treefera UK
TreeferaUK@hoffman.com